Icebreaker Trade Show Environment


Picture a man with the body of a Greek god and the head of a horned merino ram bounding majestically across rocky terrain with snow-capped mountains in the distance. Now imagine he's surrounded by multiple rams soaring through the air and he's being tailed by thousands of sheep kicking up dust as far as the eye can see. Finally, add a gorgeous naked woman straddling his back and what you've got in mind is straight from the double-take inducing ad campaign of New Zealand based Icebreaker. These quirky Kiwis are our kind of people!

Icebreaker needed a brand new 50' x 50' trade show booth that could convert to a 30' x 30' floor plan for added versatility. Using modular, freestanding components we delivered a design that could easily do just that. The booth features a shop-in-shop retail presentation, a lounge setting for informal gatherings and meeting rooms in back for getting down to business. But it just wouldn't be an Icebreaker booth without those amazing, OMG-did-you-see-that graphics. The modern architectural elements provide the perfect canvas to show off their museum-worthy ads which really represent the heart of this brand. We teamed up with Greenspace out of Portland who did a smashing job on the production. Good on ya, mates!