Market 28 Brand Identity

We’re suckers for good food. Especially damn fine food, hand crafted and well prepared. There’s a term for people like us…Foodies. So when we were approached by the upstart specialty foods market, Market 28 in Lake Tahoe, to create their logomark and craft their business card, it felt like our personal foodie duty to get it just right.

Located across the street from the tourist-heavy park area of Lake Tahoe shores, Market 28 is about fine artisan food and wine, precisely created and carefully packaged in ready-to-go portions for a day of fine dining on the grass. The shape of the logo, and thus the business card, implies the cheese board that serves many of their fine meats, cheeses and breads. The typography and colors were chosen to capture the essence of meat and cheese markets of the past, yet still feel modern and sophisticated. Also, because we're always thinking ahead, the logomark easily translates to outdoor signage and in-store packaging.

The end result is a personality that tickles the taste buds of anyone looking for an enticing finger food meal while reminding you that, at Market 28, purveyors of good taste, you are going to be met with food specialists that take great pride and care in the products they deliver.