Mattel Traveling Environment Mattel Traveling Environment Mattel Traveling Environment Mattel Traveling Environment Mattel Traveling Environment Mattel Traveling Environment

Mattel Environment Design

To commemorate the 40th anniversary of Hot Wheels, Mattel was interested in seeing how a national promo tour might materialize. DOE's conceptual work was centered around an "impossible to miss" Hot Wheels big rig. Traveling with the rig, exhibits celebrated the heritage as well as future of the cultural icon. The goal of the program was to rekindle the passion of the original collectors while igniting the imaginations of new ones.