DC Snowboard Line

Heading into the 2008/09 winter season, DC Shoes will for the first time feature a complete hardgoods line to complement their world-renowned boots. Says DC co-founder Ken Block, “We don’t like to do things too fast. We want to make products that are innovative and really perform—ones that are well designed, considering both style and function.”

With a workforce that has over ten years’ experience in the snow industry at a well-established board brand (producing and designing every piece of product, as well as marketing and testing it), Department of Energy considered handling DC’s inaugural season in the snowboard market a no-brainer. We’re huge DC fans—from their products and amazing athletes to the founders, Block and Damon Way. We were absolutely stoked to be a part of this history-making design approach.

“I feel like that young, anti-establishment flavor needs to be in snowboarding,” says Block. “It’s still very much a part of skateboarding, but snowboarding has become so mass market that it’s lost some of that flavor. For us to be able to come in and make a product that we think goes back to the roots of who we are as a brand and what snowboarding really is makes for a fun project.”